Responsibilities of the Candidate:
- Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
- Run ROI-focused performance marketing strategies for finance and lifestyle brands.
- Track and analyze key KPIs and user engagement metrics.
- Develop and implement social media strategies to boost brand visibility and engagement.
- Oversee daily content creation (reels, posts, stories), scheduling, and community interaction.
- Coordinate with design and content teams to deliver visually appealing and brand-aligned creatives.
- Manage Shopify operations: product uploads, collections, conversion optimization, and customer experience.
- Collaborate with developers for website updates, SEO improvements, and performance tracking.
- Optimize company websites for user experience and lead generation.
- Manage updates, UI/UX improvements, and features for company mobile applications.
- Work with product and tech teams to integrate features aligned with marketing objectives.
- Plan and execute campaigns to drive leads, conversions, and revenue across finance and e-commerce.
- Analyze customer data, trends, and competitor activity to recommend growth strategies.
- Identify, scale, and optimize high-performing channels (organic, paid, partnerships, email, etc.).
- Collaborate with sales, design, tech, and leadership teams to ensure aligned marketing objectives.
- Prepare regular reports on performance metrics, campaign results, and overall marketing ROI.
Requirements:
- Minimum 2+ years of proven experience in full-stack digital marketing.
- Strong knowledge of Google Ads, Meta Ads, SEO, SEM, email marketing, affiliate marketing, and analytics tools.
- Proficiency with Shopify, website platforms (WordPress or custom CMS), and app management tools.
- Solid understanding of UI/UX and user journeys across finance and fashion domains.
- Strong grasp of social media trends and platform algorithms.
- Excellent analytical skills with an ROI-driven approach.
- Experience in leadership and cross-functional team collaboration.
- Degree in Marketing, Business, Digital Media, or related fields (preferred).
