Uniathenais hiring for the role of Digital Marketing Analyst!
Responsibilities of the Candidate:
- Analysing current marketing activities on the relevant parameters and providing actionable recommendations to the marketing team
- Researching and analysing external and internal marketing data (global trends, demographics, competitions etc) to identify the business trends and opportunities.
- Remain fully informed on market trends, other parties’ research and implement best practices
- Providing recommendations on leveraging identified opportunities for the product
- Contributing in developing business intelligence by developing experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing the incremental impact of campaigns.
- Collating and consolidating data from multiple sources and analysing the same for actionable insights.
- Providing inputs to BI team regarding the elevation of data points and recommendations for new relevant data points to be captured
- Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)
Requirements:
- Strong analytical skills and data-driven thinking.
- Exposure to Digital Marketing will be appreciated
- Problem-Solving, Go-Getter Attitude
