Responsibilities of the Candidate:
- Campaign Management: Assist in creating, managing, and optimizing digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
- Content Creation: Collaborate with the content team to develop engaging content for social media, blogs, email campaigns, and websites.
- SEO and SEM: Support search engine optimization (SEO) and search engine marketing (SEM) efforts to improve website rankings and drive targeted traffic.
- Social Media Management: Manage and grow social media presence by scheduling posts, engaging with audiences, and analyzing performance metrics.
- Analytics and Reporting: Monitor and report on campaign performance using tools like Google Analytics, social media analytics, and other tracking platforms to measure ROI and KPIs.
- Email Marketing: Assist in designing and executing email marketing campaigns, including newsletters and promotional emails.
- Market Research: Conduct research on industry trends, competitors, and audience preferences to inform marketing strategies.
- Collaboration: Work closely with the marketing, design, and sales teams to ensure cohesive brand messaging and campaign alignment.
Requirements:
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience: Minimum of 1 year of experience in digital marketing, including hands-on experience with SEO, SEM, social media marketing, or email marketing.
- Familiarity with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Hootsuite, or similar platforms.
- Basic understanding of SEO tools (e.g., SEMrush, Moz, or Ahrefs).
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and/or Google Suite.
- Strong communication and interpersonal skills.
- Creative thinking with an eye for detail.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Ability to work independently and in a team environment.
- Certifications (Preferred): Google Ads Certification, Google Analytics Certification, or HubSpot Inbound Marketing Certification.
- Knowledge of digital marketing trends and best practices.
- Ability to multitask and manage multiple campaigns simultaneously.
- Strong time management and organizational skills.
- Adaptability to a fast-paced and evolving work environment.
